VW 70 Years
Volkswagen
VW 70 Years
Volkswagen
Film: Generations
OrgAnic RESPONSES:
Super Bowl's COMFORT RING
M&M
Super Bowl's COMFORT RING
M&M
The M&M's Almost Champions Ring Of Comfort - SUPER BOWL CAMPAIGN
The idea
The Ring
The 30” ad
The teasers
Guarded Bus Stop
Eletromidia
Guarded Bus Stop
Eletromidia
Guarded Bus Stop
COMA
Getty Images
COMA
Getty Images
Coma is an original three-episode miniseries created only with content from the Getty Images collection.
The series tells the story of David, a sarcastic patient in a coma who is unable to communicate with anyone. He can’t even remember who he is, much less how he got there. All he has are the random images in his head, some real and some imagined.
The contente uses a popular format (streaming online series) to demonstrate the endless possibilities of the brand’s image bank. And also brings an immersive website, where users could explore the topic in depth.
a miniseries created ENTIRELY with SCENES from the Getty Images collection.
5 MINUTES - in internet time - IS A LIFE. I KNOW.
BUT TO REALLY GET THIS PROJECT, YOU NEED TO WATCH IT. At least 1 episode :)
(I swear it's worth it)
COMA - Episode 01
COMA - Episode 02
COMA - Episode 03
The Polygraph
CNN
The Polygraph
CNN
We delved into research on the polygraph.
We analyzed its waves, their amplitudes and frequencies, trying to find a way they could overlap to form striking images.
And used the aesthetic of the polygraph as the cornerstone of the campaign’s visual identity. Making the needles’ squiggly lines to trace journalistic, impactful photos that (literally) showed the truth behind dishonest narratives.
In other words: we reimagined a polygraph so it could do what it’s always done: no matter what people say, it shows you the truth. Just like CNN.
A campaign that reimagined the polygraph's drawing, to disprove fake narratives.
Case Study
Film | War - Putin
losers free pass
MASP
losers free pass
MASP
FREE ADMISSION TO THE MUSEUM FOR THE FANS WHOSE TEAMS WERE DECLASSIFIED IN THE WORLD CUP
MASP art museum wanted to make some noise during the World in Brazil, but had no money for any kind of sponsorship.
So we created MASP Losers Free Pass: the fans whose teams were declassified in São Paulo Arena, we gave a week of free admission to the museum. After all, time was all they had left.
Please watch the video
Getty Images Pen Project
Getty Images
Getty Images Pen Project
Getty Images
The Getty Images Pen Project is a groundbreaking way of searching for images. All you have to do is to make a sketch on paper and, in seconds, you can get a Getty Images search based on the drawing, in your e-mail.
The Project was born of the combination of different sorts of hardware, software, and intelligence:
THE REINVENTION OF IMAGE SEARCHING
A smartpen that instantly digitizes drawings done on paper, using an infrared camera.
An artificial intelligence,develop by SketchX Lab at Queen Mary University of London, that recognizes drawings done by hand. Most of current image recognition tools can read photos but not sketches.
Getty Images’ intelligent search algorithm, which combs a collection of millions of images to turn up the best photos that fit the search term.
Testimonies:
TrueVW
Volkswagen
TrueVW
Volkswagen
Lay's Replay
LAY'S
Lay's Replay
LAY'S
TURNING EMPTY LAY'S PACKS INTO FOOTBALL PITCHES,
FOR COMMUNITIES IN NEED, ALL AROUND THE WORLD.
Lay’s RePlay is a global initiative, that is bringing joy to deserving communities around the world through the power of football. In partnership with the UEFA Foundation for children, the idea is to reuse empty chip packs to create stainable football pitches and unite communities.
CASE STUDY
FILM
Radio 180FM
GOL Airlines
Radio 180FM
GOL Airlines
Over half of the roomiest seats on planes are purchased by tall passengers. Gol, one of the biggest airlines in Latin America, has the roomiest premium seats of any airline. So how could they convey that message to the tallest passengers flying with the competition?
In Brazil's busiest airport, we installed directional speakers, which, unlike the normal kind, can only be heard above a certain height. The radio station played songs and promoted our premium seats in the check-in lines for competing airlines, directly impacting their tallest passengers.
TO TALK about more room on flights, WE CREATED A typical airport radio - but only people taller than 180cm COULD hear IT.
Visa - dNA
VISA
Visa - dNA
VISA
English subtitles available. Please, click the [CC] button.
English subtitles available. Please, click the [CC] button.
The Young Logo
Quaker
The Young Logo
Quaker
Using a 145-year-old to show the body-rejuvenating power of our product.
Quaker’s logo dates back to 1877.
And he has a name: it’s Larry. So Larry is about 145 years old.
To show that eating Quaker Oats can improve people’s health and bodies, we decided to show the mysterious, never-seen rest of Larry: his body.
But without committing the heresy of tampering with a 145-year-old logo.
The Unsilenced Samba
Antarctica Beer
The Unsilenced Samba
Antarctica Beer
We gave melody and voice to a censored song - almost 30 years after the composer's death.
The dictatorship in Brazil silenced more than 13 thousand songs. Among them, one of Brazil's main samba singers: Gonzaguinha.
Now, 30 years after the composer's death, we found one of his censored lyrics. So we gave it a melody and recreated the artist's voice.
Arcade Amarok
Volkswagen
Arcade Amarok
Volkswagen
For the first time, the pre-sale of a vehicle was made throw a game.
Volkswagen wanted to draw consumers’ attention to the pre-sale of the new Amarok V6. And we found that 86% of the target audience were mature man played some kind of game.
That’s why we turned the pre-sale of the new Amarok into the classic claw-machine game, but we made it with the size of power of the new V6 engine.
...happened here, in real time.
You played via streaming. Everything you did here...
There were many prizes to be won. And one lucky player won another brand-new Amarok V6.
Toy Card
Tok&Stok
Toy Card
Tok&Stok
Tok&Stok. Easy to assemble furniture.
AN EASY TO ASSEMBLE BUSINESS CARD.
T-Cross The Town ENG
Volkswagen
T-Cross The Town ENG
Volkswagen
Film: T-Cross and the Volkswagen Factory
RUFFLES Ami-GO
Elma Chips
RUFFLES Ami-GO
Elma Chips
THE GAME WHERE YOU BECAME THE PROTAGONIST, CONTROLLED BY YOUR FRIENDS.
For a teenager, there’s nothing worse than having to split off from their friends. And Ruffles wanted to position itself as the chip that brings the gang together. That's why we turned this year’s campaign into a mobile game that brings friends together again, even when they are forced to be apart from each other.
FILMS
The Cover with makeup
Neutrogena
The Cover with makeup
Neutrogena
A fake cover on Caras magazine with makeup on it. Along with the magazine, every reader received a sample of the product.
Branded content #1
Antarctica Beer - AB InBev
Branded content #1
Antarctica Beer - AB InBev
CONTENT #1 - NA LATA
What if you could take part in the season finale of your favorite show?
THAT’S EXACTLY WHAT HAPPENED with the webseries:
Antarctica, Rio de Janeiro’s favorite beer, created the webseries “Na Lata.” It told the story of Vavá, a humble worker, who finds a lost fortune on a street in Rio.
After 4 episodes during which original sambas were composed - where people participated and interfered directly in the story - we finally found out who the money belonged to: a Carnival bloco band (blocos are Carnival bands playing on top of trucks on street parties). Which, out of gratitude, composed a song in Vavá’s honor.
The fifth and final episode was a real-life bloco, during Rio de Janeiro’s Carnival, playing the songs from the show. All broadcasted live on Facebook.
Is there a happier end to a story, than you getting to party with the characters themselves?
The webseries that was a unique blend of fiction and reality
Content #2
Antarctica Beer - AB InBev
Content #2
Antarctica Beer - AB InBev
THE FICTIONAL REAL YOUTUBER
Marcelão, the character played Rafael Portugal, was already known by the public due to Antarctica’s webseries. And his success with the target audience gave rise to a new Youtube channel.
With production in partnership with Porta dos Fundos (the world’s largest Youtube Channel) we released new videos every week, exploring how the slogan "Good things lead to good things" was part of the daily routine of Brazil’s clumsier waiter.
HOW WE TURNED A FICTIONAL CHARACTER INTO A REAL DIGITAL INFLUENCER ON YOUTUBE
Content #3
Antarctica Beer - AB InBev
Content #3
Antarctica Beer - AB InBev
NOt a big fan
The web series tells the story of Mauro, an aspiring waiter who hates Antarctica and especially it’s slogan: "Good things lead to good things".
Followed by a clumsy and optimistic beer seller, Mauro rescues a stranger lost in Rio’s Carnival and throughout the plot, the hater learns that good things really do lead to good things.
A WEBSERIES WHERE THE MAIN CHARACTER WAS A HATER OF THE BRAND
Episode 01
Episode 02
Episode 03
Trophy to the people
Olympikus
Trophy to the people
Olympikus
Cruzeiro, a big Brazilian football team, played away from home in 2012. Far from its supporters, the squad ended the National League in the 9th position only. In 2013, the clube be come back home. With a legion of fans playing alongside them, Cruzeiro become champion once again.
How could the official sponsor repay fans for their part in this victory? By giving them the title's utmost symbol: the official trophy inside an air ball after the final match of the championship. All of it in front of 60,000 supporters in the stadium and millions more by television.
THE CROWD MADE CRUZEIRO WIN THE CHAMPIONSHIP. OLYMPIKUS MADE THE CROWD LIFT THE TROPHY.
Love Machines
K.Y.
Love Machines
K.Y.
The Page 67.5
The Page 67.5
A SPECIAL FLYER WITH HALF THE DENSITY OF THE MAGAZINE’S PAGES.
The new Brinox line of knives is unique because it can make precise cuts. To promote this, a special flyer (with half the density of the magazine’s pages) would make the Brinox knife cut the page in half, creating: The Page 67.5.
Easiest way out
Easy Taxi
Easiest way out
Easy Taxi
Sprinter Receipt
Mercedes-Benz
Sprinter Receipt
Mercedes-Benz
A RECEIPT THAT CALCULATED THE SIZE OF THE PURCHASE AND SHOWED HOW MUCH SPACE WOULD STILL BE LEFT IN A MERCEDES-BENZ SPRINTER.
We went to Pro Telhanorte - one of the country’s largest home improvement retailers for professionals in the business, with 1.6 million visitors a month - and catalogued the volume of the products. The software calculatedthe sizes of the items purchased and a personalized message appeared on each receipt. This happened just before the consumer started loading the trunk.
Gran Piano
McDonald's
Gran Piano
McDonald's
Comentunes
McDonald's
Comentunes
McDonald's
HUNDREDS OF COMMENTS.
a single post.
WHAT WOULD YOU DO?
well... WE DID THIS:
From the comments of the post we created an online spot. Form the comments of the online spot we created another online spot. And it happened everyday during 1 month. 30 days, 30 spots.